![]() Essence paid them for the creation of this content. They also created the looks, using Essence products, that their audience could vote on. On September 14 or 15, the nominees announced their participation in the awards and the idea behind them. The creators had previously engaged with Essence, Krakowski said. They focused on L.A.-based micro-influencers with followers ranging from 45,000-350,000. 1 value brand in Europe,” Krakowski are no longer concealing our efforts only our under eyes cosmetics #keepmecovered #essencepartner #beauty #concealer #makeup ♬ Effortful Beauty – essence cosmeticsįor the September 28 awards show, Essence’s team chose six nominees in three categories: Lash Royalty, Extreme Shine and Radiant Glow. ![]() Cosnova is German, and Essence is “the No. As such, the primary goal of this campaign is not to push a particular product or even boost sales, but rather to continue to boost the brand’s U.S. Privately-held Essence does not disclose its finances, but Jill Krakowski, chief marketing officer for the brand’s parent company, Cosnova, said the brand has “had a couple of extremely successful years and is growing like crazy.” While it has high brand awareness on TikTok, in comparison to competitors like Nyx and Elf Cosmetics, Essence has limited distribution in the U.S., Krakowski said. It is not the first time the makeup company has teamed up with the agency - Essence tapped Movers + Shakers for its first TikTok campaign in January 2022. Developed with the creative agency Movers + Shakers, the campaign is multi-faceted, with its centerpiece being an IRL awards show in Los Angeles, which will be recorded and mined for content for Essence’s TikTok page, which has 2.2 million followers. Now that you have learned how to see how many profiles share your video, check out other useful TikTok tutorials such as how to un repost on TikTok and how to auto-scroll.Essence’s latest TikTok campaign is an investment in longer-form content. ![]() If you're not seeing the "Shares" button, perhaps no one has shared that particular video with friends or, if they've done so, they did it privately, so we are restricted from seeing it. Underneath the video, there should be a Shares button, just click it to find out how many people shared the video. ![]()
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